02 Sep In The Midst of The #LoveLambWeek – Storytelling Through AHDB Campaign
Love Lamb week takes places 1-7 September and we are encouraging members across #Scotland to use #LoveLamb and #LoveLambWeek hastags when sharing your posts and recipes on social media! The £1.4 million lamb marketing campaign by AHDB’s (Agriculture and Horticulture Development Board) sets to increase the use of lamb by the public to avoid any further decline in lamb sales.
We must collectively boost consumer attitudes towards the meat across target audiences and now with the campagin celebrating it’s 5th year – aims to encourage producers, butchers, retailers and restaurants to celebrate the flavoursome and understated meat to consumers!
Please send your story to Jenny Baillie at firstname.lastname@example.org and tell others why you love the job you do helping to produce the best quality meat for your country! We want to hear from you!
Share with us also, your lamb recipes! #YFinAction #MeatWithIntegrity #LoveLamb