Connecting consumers with dairy farming! #MilkYourMoments

Connecting consumers with dairy farming! #MilkYourMoments

AHDB’s new dairy marketing campaign ‘Milk your Moments’ is now live!
Help drive consumption of milk and other dairy products, by inspiring moments of connection as people stay apart due to coronavirus.

The campaign is funded by AHDB, Dairy UK, Defra, Scottish Government, the Welsh Government and the Northern Ireland Executive to address the fall in milk sales due to the closure of foodservice caused by the coronavirus outbreak.

Milk and dairy have always featured in situations we took for granted before the lockdown, such as catching up with a colleague over a coffee or sharing an ice-cream with friends, so the campaign celebrates those moments – hence ‘Milk Your Moments’.

YOU can help to inspire moments of togetherness with dairy – helping the campaign to connect consumers with dairy farming and enhance our reputation!

  • Follow #MilkYourMoments on social media
  • Visit https://www.milkyourmoments.co.uk/ [which can generate a random ‘moment of inspiration’ for you]
  • Record your own moments to share with friends on social media using the #MilkYourMoments
  • Check out the bank of; images for you share on social media, guidance about creating your own ‘moment’ and a downloadable poster to display https://ahdb.org.uk/milk-your-moments